4KIX is a US-based unique accessories brand for sneakers and lace-up shoes that aims to inspire fun, spread happiness, and celebrate diversity in all those who wear it.
The brand is founded by Nadine Hallak, a British-Lebanese citizen who currently resides between the US and the UK and comes from a PR & Marketing background. While pursuing a life/health coaching certification, Nadine began to play with crafts as a means of stress relief. There she found her true passion in using art and design as a means of positive empowerment for herself and others. 4KiX was born out of an effort to combine the two.
The brand name is both a combination of the product’s function, as well as having personal significance to the founder. The number 4 represents Nadine’s immediate family comprised of four members, while KiX is a play on the expression “just for kicks” which holds the double meaning “just for fun” as well as being a synonym for the word sneakers.
Designs are inspired by pop culture, street fashion and street art, positive messages, music, cultural icons from different decades, and even the hashtag culture of today’s digital age. The result is a whimsical product that has the quality and flair of high fashion with a democratic price point designed to celebrate the wearer’s unique identity and put a little magic in their step.
As the brand progresses, it aims to continue to innovate with new, refreshing products, so watch this space.